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YRF Enables Viewers To Watch Films On Facebook
Speaking on this initiative, Mr. Anand Gurnani, Vice President Digital, Yash Raj Films Pvt. Ltd., 'Consumer consumption patterns have changed and Facebook has become the default homepage for millions of people across the globe. Our movies are easily accessible on most of the leading VOD platforms. Making our films available through the Facebook platform was a natural extension to our digital distribution efforts. It's imperative that we be where our consumers are.'
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