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YouTube launches Super Chat to help creators make money
For all those live video streamers and their viewers out there, YouTube has introduced a new feature called Super Chat. According to Google, the new feature will help 'deepen the relationship' between streamers and their fans. Live streaming is a popular method used by popular Vloggers, gamers, and other digital personalities - who have subscribers by the millions. Super Chat will give streamers an opportunity to make money on their live content.
"Anybody watching a live stream can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of your favorite creator's attention. And Super Chats remain pinned to the top of chat for up to 5 hours, giving more airtime for your messages," wrote Barbara Macdonald, Product Manager YouTube, in a blogpost.
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