Those celebs said no to a fairness cream ad deal, Sushant reject 15 crore deal
By: Team Ifairer | Posted: 13-01-2018
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Upen Patel
He refused to be a brand persona for a fairness cream brand and in an interview, he said "This fair skin obsession has to be discouraged. It's so regressive to put a value, negative or positive, to skin colour. Things like these are actually seeds of racism and they only promote low self-esteem. I believe in loving yourself just the way you are; dark, dusky or wheatish – you're perfect."