Things you rarely see in India anymore
By: Team Ifairer | Posted: 15-05-2014
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Gold SpotAfter Coca Cola and Pepsico left the Indian market in the late seventies, the Parle troika - Gold Spot, Thums Up and Limca - became the leading carbonated soft drinks. After the markets opened up and the two companies returned to India, Parle sold the three brands -- and Citra and Maaza - to Coca-Cola in 1993. While Coca Cola realised the potential of Thums Up after years of owning the brand - it has about 13 per cent market share - Gold Spot was slaughtered in the interest of Fanta.