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T-Series Bhushan Kumar wins Guinness World Records certificate
"We were never in this tussle to become number one or two with anyone. But all along there were these sarcastic comments from PewDiePie," Kumar said in an interview to Quartz. "And that's how we decided to respond to the comments. I launched the #BharatWinsYouTube campaign, seeking more subscriptions from Indians." The campaign called on Indians to subscribe to the company's YouTube channel.
His campaign was backed by Bollywood's most popular musicians like Neha Kakkar and Armaan Malik as well as actors like Rajkummar Rao and Anil Kapoor.
The T-Series audience spans across the United Kingdom, United States, Europe, UAE, Pakistan, Bangladesh, Australia and New Zealand besides India.
Kumar's team is now working on strengthening T-Series' digital offerings after winning the YouTube battle, which has emerged as the Mumbai-based company's biggest revenue source.
Source: scroll.in
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