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Ranveer as Brand Ambassador of Myntra.com for Roadster
Myntra.com, India's leading fashion and lifestyle e-commerce platform today has signed up Bollywood Heartthrob Ranveer Singh. Ranveer will endorse the most contemporary Jeanswear brand from Myntra.com - Roadster that demonstrates both style and performance. This association further marks the company's focus on establishing itself as the fashion brand for young India.
Roadster is Myntra's flagship in-house brand built on the philosophy that Life is Now, and not a distant dream of another day. Launched in December of 2012, Roadster has become one of the top selling brands on Myntra.com within a short span of 15 months. Modeled on an outdoorsy lifestyle with a definite edge, it captures a lifestyle that is current, and symbolizes the spirit of freedom and living life to the fullest, well embodied in the brand's new tagline ‘Code for the Road'
Ranveer Singh said, 'I have always been very selective when it comes to brand associations because I believe that who you associate with says a lot about you. Roadster is a brand I took a liking to instantly, the clothes are wonderful and are more than real value for the price point they are pitched. Most importantly however, I subscribe to its philosophy of not being bound to any societal norms and I'm really looking forward to doing some great work with Roadster as we continue ahead on the journey.'
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