Now Google will help you choose right lipstick and eyeshadow using AR

By: Team Ifairer | Posted: 19-12-2020

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Google has partnered with makeup brands like L'Oreal, Estee Lauder, MAC Cosmetics, Black Opal and Charlotte Tilbury to allow consumers to try on makeup shades across a range of models with various skin tones or even on themselves using their front-facing camera on mobile devices. Google has created the new feature with help from data partners ModiFace, which offers AR tech to beauty brands, and Perfect Corp, makers of the popular YouCam Makeup app and other AR beauty tech.

Google notes that the AR try-on experience itself is not considered an ad format and the participating brands are not paying Google to be a part of the feature, Google told TechCrunch. Google's shopping tab was previously limited to paid product listings. This year, Google announced it would make the majority of its retail listings on the Shopping tab free. Additionally, Google will show recommendations from beauty, apparel, and home and garden enthusiasts and experts, who will talk about their favorite products in videos found in Google Shopping.

Source: indiatoday

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