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Jaipur Rugs Wins European Product Design Award for Artisan Originals Design
This collection has won numerous awards including the German Design Award, Elle Decor Award, Carpet Design Award (runners up) and the European Product Design Award.
Through the Artisan Originals initiative rural men and women who have either had no education or just primary education, have stunned the world with original designs competing with professional designers and mega design houses on the global stage. This one of its kind social innovation has resulted in important transformations in the life of the weavers.
It has renewed their passion for weaving, given them self-confidence and recognition from their own communities. They have discovered themselves in a way they had never imagined. The project has facilitated the economic transformation of weavers who used to work as mere wage earners.
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