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India's 10 most valuable celebrity brands in 2017: Virat beats SRK
Virat Kohli, the Indian cricket team captain, has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million ( Rs 912.8 crore ) registering a growth of 56 per cent from last year. This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands. The cricketer endorses 20 brands as of October 2017. It has been quite a rise for Kohli, who had a $92.5 million brand value last year.
Shah Rukh Khan ( Rs 678.6 crore )
Khan slipped to the second spot with a brand value of USD 106 million, down by nearly 20 per cent compared to 2016. Shah Rukh Khan endorses 21 brands as of October 2017. In 2016, SRK was on the top spot with $131.2 million brand value.
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