Explore Digital Marketing As A Career Option

What is digital marketing?

Digital marketing is a broad umbrella term used to describe any kind of marketing that’s carried out online. Companies use digital marketing to connect with their target audience in different ways—establish their brand, build credibility and authority within a specific industry, or promote their products and services. It’s all about engaging the right people with the right content via different channels—search engines (like Google), social media platforms, email, or a company’s website or blog.

There are many different types of digital marketing, and each subset of this broad (and sometimes complex) discipline relies on various formats and techniques. You’ll often hear of multi-channel marketing—a strategy or approach used to engage with users across a mixture of channels instead of focusing on just one. Similarly, cross-channel marketing is all about aligning a company’s marketing efforts across all these different channels to create a consistent and logical experience for the user as they move from one channel to the next.

The great thing about digital marketing is that you can continuously track and measure performance, unlike offline marketing. For example, you can see how many people opened an email, engaged with a social media post, or read a blog article. Over time, this enables you to see what works well and what doesn’t across your mix of channels—giving you the insights you need to optimize and improve your marketing for maximum impact. Digital marketing is crucial to a company’s success in today's ever-connected world. A career in digital marketing offers variety, a constant learning curve, and the chance to make an impact. Keep reading to learn more about the different types of digital marketing and what it takes to start a career in this exciting field.

How to get into digital marketing: an action plan


1. Educate yourself

Begin with free online courses and tutorials in digital marketing basics, including SEO, content marketing, social media, email marketing, and PPC advertising.

2. Get certified

Obtain certifications to validate your skills and knowledge.
Google Analytics, Google Ads, and Facebook Blueprint certifications are great starting points and are highly regarded in the industry.

3. Build a portfolio

Create your blog, manage social media accounts, or volunteer to handle digital marketing for local businesses or non-profits. Use these projects to demonstrate your skills and results.

4. Network

Attend industry meetups, webinars, and conferences to connect with digital marketers. LinkedIn is also a powerful tool for networking, sharing your projects, and engaging with industry content.

5. Apply for internships or entry-level positions

Look for opportunities that offer hands-on experience, even if they’re unpaid internships. This real-world experience is invaluable and can lead to full-time positions.

6. Stay up to date

The digital marketing landscape is constantly changing. Follow industry blogs, podcasts, and influencers to stay current with the latest trends and tools.