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Click to WhatsApp messaging button at the moment are rolling out in Facebook ads
The new feature getting announced today, more generally, follows on from some bigger developments for how WhatsApp is already being used by businesses.
Facebook tells us that more than 1 million Facebook Pages already include WhatsApp numbers in their posts each month, which implies that there is already a pipeline between the two companies being used by businesses more informally to connect with customers more directly.
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