Levi's CEO gives 6 advises,Never wash jeans
By: Team Ifairer | Posted: 23-02-2016
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Chip Bergh said, "It was a wake-up call to consumers that we go into autopilot and after we're finished wearing something, we just automatically toss it into the laundry. A good pair of denim doesn't really need to be washed in the washing machine except for very infrequently or rarely".